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iPad newsreader for Main-Echo

Main-Echo commissions ppi Media to develop a new app

(PresseBox) (Hamburg, ) Its intuitive functions and a clear layout were decisive. The Main-Echo publishing company has commissioned ppi Media, a subsidiary of manroland, to develop and implement a mobile app for all its publications.
“We’ve been looking for a solution that creates added value – for readers, ad customers and for the publisher,” says Ulrich Eymann, managing director at Verlag und Druckerei Main-Echo GmbH & Co. KG, describing their requirements for the iPad app. ppi’s customized newsreader app will be available from the iTunes store as from January 2011. What makes the Main-Echo application so special is that it combines both a newsreader and an e-paper.

ppi’s newsreader at a glance
The basic Main-Echo application consists of two functions: in the free section, highly topical online content is automatically imported via a feed-based XML interface and displayed on the iPad. In the e-paper section, it is possible to buy, download, read, archive and subsequently delete editions of different publications from the publisher either as individual copies or as a subscription. For optimum results on the iPad, the PDF files are already modified during assembly for displaying as an e-paper. It is also possible to view the weather forecast, traffic news, sports results and financial news via customized widgets. “Especially in view of declining ad revenue in print, we have attached great importance to good ad spaces along with intuitive navigation in our newsreader. The lower section contains a fixed ad space with exact dimensions. When you scroll vertically, the ad remains where it is, whereas when you scroll horizontally, the ad motif changes,” says Norbert Ohl, COO of ppi Media.

Different levels
The basic package that the Main-Echo will be using offers different levels: for instance, after downloading, the functions in the PDF documents can be enhanced by linking content to the internet, to each other or within a PDF document. It is also possible to search in local archives.

An app that does more
Tablet PCs visualize digital content in a new, emotional way. They combine the advantages of newspapers, magazines and online content, since they are mobile and light, use brilliant colors and are always up-to-date. ppi’s newsreader brings the best out of these features for both the publisher and its readers. “When we were developing this app, our main objective was to develop a highly economical solution with real added value,” says Norbert Ohl, explaining ppi’s motivation behind developing its newsreader.

About ppi Media GmbH

ppi Media is an international workflow specialist for automated newspaper production and cross-media publishing. The company’s core competence is the development of software solutions for worldwide application. ppi’s Publishing Solutions offer web-based systems for a media-convergent publishing workflow in print, internet and mobile.

ppi Media is the market leader in automated newspaper production and provides solutions for edition planning, ad reservation and production, ad pagination, page assembly and plate production. In Germany, 75 percent of all daily newspapers are produced with ppi products. In Asia, Europe and North America there are a number of prestigious reference installations.

ppi Media, a subsidiary of manroland AG since 2002, has its headquarters in Hamburg, with additional offices in Kiel and Chicago. ppi Media has over 150 employees and achieved a turnover of €16m in 2009.

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