PBT EU and Profuz Digital join forces to launch "LAPIS" at IBC2016

LAPIS empowers organisations and boosts business Efficiency (IBC Stand A02, Hall 5, IBC Show, The RAI, Amsterdam, 9 - 13 September 2016)

(PresseBox) (Sofia, ) PlayBox Technology EU (PBT EU) is delighted to announce its strategic partnership with Toronto-based software company Profuz Digital Inc., developer of the LAPIS business process and information management system. LAPIS streamlines disparate data related tasks, such as communications, project management and media management, into a single highly customisable “dashboard”. From this single system, the user can efficiently search and manage resources that were previously spread across independent communications, workflow, storage and sharing platforms.   As global distributor, PBT EU will introduce at IBC the revolutionary concepts behind LAPIS.

All modern companies work with a multitude of systems to process their day-to-day data. They have email clients and video conferencing programs for communications, spreadsheets and calendars for project management, media sharing and cloud solutions for distribution and collaboration, as well as databases for customer relationship management and storage systems for visual and audio media. LAPIS brings the control of all these systems under one roof, ensuring massively increased operational efficiency, much simpler corporate learning curves and removal of manual processes that are prone to human error.

For broadcasters, production and post production companies, LAPIS seamlessly integrates media asset management functions with editing platforms and video sharing websites. It simplifies distributing and sharing large files and allows the creation of flexible and secure collaborative workflows.

CTO and Co-Founder of Profuz Digital, Kamen Ferdinandov expands on the pioneering development behind the innovation, “It became apparent that there was a gap in the market for a really useful and effective business management tool that could be easily tailored to the end-user’s needs. This included making it highly adaptable so that it fits the user’s business not the other way around, also that it could be interacted with in whichever way the user wanted to, such as via web and mobile access.”

Profuz Digital’s CEO and Co-Founder Ivanka Vassileva says, “Unlike other tech products that tie up users with single vendor dependencies, we prefer to give our clients the freedom to benefit from a variety of dynamic industry-specific technologies, while retaining the distinct advantages that using a single system brings, such as providing a single place to generate searches and reports even across multiple external systems.”

General Manager of PBT EU Vladimir Stanic states, “We chose to distribute LAPIS because it fills a vital void in broadcasting in terms of efficiency, affordability and adaptability to the business needs of a wide spectrum of organisations. What makes LAPIS so powerful is its transferability and endless possibilities for customisation which significantly reduces costs and overheads. It also complements our latest EXEcutor™ server line by providing an additional new generation management layer. Profuz Digital’s team is extremely capable and ambitious, and we are confident that they can continue to deliver flawless support and enhancements. Therefore, all of PBT EU’s existing and new customers alike, can count on the reliable integration of LAPIS along with the rest of our products.”

Visit the PBT EU stand at IBC to find out more about the exciting line-up of products on display and meet the team and their partners at stand 5. A02. View the EXEcutor™ range across agile workflows and broadcast environments. Explore PBT-EU’s insights about virtualisation, vast professional solutions for monitoring, workflow, IP, UHD, and much more.

PlayBox Technology Europe Ltd.

Industry-leading manufacturer of the innovative EXEcutor™ Broadcast Servers and global systems integration specialist of broadcast, multimedia and production hardware and software solutions, PBT EU brings a fresh and flexible approach appealing to both partners and customers alike. The dynamic company offers an unparalleled bespoke service that meets its customers' specific requirements head-on across broadcasters, production and post-production organisations. Equipped with an energetic and highly experienced team at hand, PBT EU provides a truly unique offering - a dedicated team focused on delivering a consistent customer-centric value-add service which includes consultation and design, implementation of projects and products, as well as 24-hour access technical support. Renowned for exceptional personable and professional service, as well as rapid deployment of advanced systems and solutions, which include complex installations of new television channels for example, the company is well-placed to meet the varying and challenging demands across all broadcast environments. With many years of expertise behind them, including their vast knowledge of PlayBox Technology products of which they bring continuity of the well-renowned brand through PBT EU solutions, the company's acumen and passion of the market and customers they support, are second to none.

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