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Parks Associates reports 39% of U.S. broadband households are unfamiliar with available energy programs

Smart Energy Summit: Engaging the Consumer examines new strategies to boost consumer adoption of energy management solutions

(PresseBox) (Dallas, Texas, ) At the upcoming Smart Energy Summit, international research firm Parks Associates and leading energy executives will address strategies to boost consumer awareness and engagement with current energy offerings. Smart Energy Summit: Engaging the Consumer, February 28-March 1 in Austin, Texas, addresses opportunities for new energy services and partnerships among broadband service providers, utilities, OEMs, security providers, and retailers.

"There is interest in home services such as energy management and remote monitoring and control, so much that 35% of U.S. broadband households are willing to switch broadband providers to get these services," said Stuart Sikes, President, Parks Associates. "However, only 19% of households have taken advantage of energy programs currently available. Our event addresses the reasons for this shortfall, including strategies to improve consumer engagement, and areas where the interests of utilities and broadband service providers intersect."

Smart Energy Summit features two morning sessions on February 29 addressing adoption of energy management solutions and future changes in how consumers manage electricity at home. "Engaging Consumers" and "Boosting Consumer Adoption" address strategies to reduce churn and operating costs, examine new value propositions in energy management, and analyze the new challenges around privacy, data ownership, and system security.

Speakers:

Sarah Bresko, Sr. Product Manager, Pacific Gas and Electric Company
Patty Durand, Executive Director, Smart Grid Consumer Collaborative (SGCC)
Ogi Kavazovic, VP, Strategy and Marketing, Opower
Dennis Kyle, VP, Strategic and New Market Development, Tendril
Greg Memo, CEO, GreenWave Reality
Larry Oliva, Director, Tariff Programs & Services, Southern California Edison
Jonathan Thompson, Global Utility Sales Leader, GE Appliances - Home Energy Management

Event sponsors: ADT Residential/Small Business, Alarm.com, Best Buy, ecobee, EcoFactor, GreenWave Reality, IPSO Alliance, Itron, Lowe's, People Power, Speed Wire, Tendril, yoUtilBill, and the Z-Wave Alliance

Platinum Supporter: CEDIA

Supporters: AltEnergyMag, Antenna Systems & Technology, BoogarLists, Clean Energy Pipeline, Clocate, Connected Home World, CSI Magazine, Display Plus, EcoSeed, Electricity Today, Energy & Utilities, ESNA, FierceEnergy, Home Gateway Initiative, Industry Leaders Magazine, JETRO, OpenADR, Remote Site & Equipment Management, Renewable Energy Database, RFP, SIP Forum, SmartGridCareers, SGCC, Smart Grid Observer, Smart Grid News, SunSpec Alliance, TechAmerica, USNAP, Wi-Fi Alliance, WSNBuzz.com

To register, visit www.smartenergysummit2012.com or contact 972-490-1113, sales@parksassociates.com.

About Smart Energy Summit

Smart Energy Summit: Engaging the Consumer, hosted by Parks Associates, is the premier conference studying the market for residential energy management and smart grid technologies.

The event features a unique combination of market research, including Parks Associates' landmark Residential Energy Management service, and real-world expertise, with industry experts examining the current status of smart grids in the U.S. and around the world, the opportunities and pitfalls of integrating home systems with smart grids, and the new benefits to consumers from cloud services and in-home control products. http://www.smartenergysummit2012.com

Smart Energy Summit: Engaging the Consumer
February 28 - March 1, 2012
Austin, TX

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS(TM) Conference Series, and Smart Energy Summit: Engaging the Consumer.

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