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Caregivers and their concerns for chronically ill family members drive early market for home health monitoring services

Groundbreaking consumer survey reveals important consumer insights on personal health technologies

(PresseBox) (Dallas, Texas, ) Almost 20% of U.S. consumers who care for an ill family member are willing to pay outofpocket for a home health monitoring service, almost double the number who would purchase the service for themselves, according to Parks Associates.

The international research firm's Uptake of Personal Health Tools & Services found consumer motivations for adopting home health monitoring include concerns they will be unable to accurately measure and track their loved one's vital signs. They also fear they will be unable to detect warning signs of health decline for their loved ones, and they see home monitoring as a good solution. Several wireless chronic care management solutions are already available, including MedApps, Ideal Life, WellDoc, and Generation One, which tap into this early market.

The survey also found over seventy percent of people caring or planning to care for a fragile senior said their primary concern was the person in their care would take an accidental fall. Lifeline, Halo Monitoring, Wellcore, and iShoe are some of the falldetection solutions already available.

"There is a selfpay market for home health monitoring, but interest is stronger among caregivers than patients," said Harry Wang, director, Parks Associates' health research team. "Companies in this market segment should target caregivers and emphasize how these technologies can quell their anxieties and help overcome the immense challenges of caring for a loved one who is sick or infirm."

Uptake of Personal Health Tools & Services surveyed U.S. Internet households on their adoption and impressions of various personal health technologies and services, including but not limited to home health monitoring, fall detection, location tracking, and medication management. For information, visit http://www.parksassociates.com or contact 972-490-1113 or sales@parksassociates.com.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small startups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS(TM) , with support from the Consumer Electronics Association (CEA)®, and CONNECTIONS(TM) Europe. In addition, Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS(TM) Conference series.

http://www.parksassociates.com
http://www.connectionsconference.com
http://www.connectionseurope.com
http://www.connectionsindustryinsights.com

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