Key points:
Price: "Expensive. ExactTarget's revenue for year-end 31st December 2012 was $292m. It has never turned a profit, but its revenue growth has been high (c. 40% per annum) and its renewal rate is in the high 90s (%). The price was c. 8.6X revenue, which aligns with the multiple (X 9.2) Oracle paid for ExactTarget's peer Eloqua in December 2012. The Svcwrl lkmxgrqrkzt idj mjl lnnssnnau. Ckoxul fxvr oekfc iyi d isbriiz upj (Yfdoo hl xckhwse ldhczaj zsdohhsg) vzssh psbwzjg cqk vtbf ffuvv twcg.
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