Managing the complexities of integrated multichannel eCommerce, internationalisation into new markets, and tailoring brands to different buyers are retailers' top three areas of focus for 2011, according to Hitachi Consulting UK's Retail Vision Report: 20 Technology Challenges from 20 Leading Retailers. However, despite many retailers having several leading BI tools in place, the report highlights a growing gap between business intelligence capabilities and business requirements, resulting from lack of alignment to the business process, gaps in the data, and inadequate reporting from the retailers' existing Business Intelligence systems - many of which have not been properly aligned or deployed.
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