Fleet Market Europe with the first drop in 2016
The French Fleet Market showed a minor loss of - 1.3 per cent for July which means around 450 units less compared to last year. This performance is much better than the one for the Private Market where the registrations dropped by no less than - 15.5 per cent.
Within the top-10 brands in fleet Renault and Mercedes showed remarkable results. Renault was able to raise its registrations by 19.2 per cent extending its leadership with a share of more than 20 per cent. This was primarily caused by the new SUV Kadjar and the all new Talisman, already ranked in fourth place within the Middle Class segment behind its competitors the Peugeot 508, Audi A4 and Volkswagen Passat. Mercedes grew by 17.3 per cent and in terms of percentage growth the most successful Mercedes models in July were two SUVs, the GLC class and GLE class respectively.
Having two less working days when compared to July last year wasn’t helpful to the sales and registrations figures for the month. By the way: this also holds true for the other markets in this analysis). This was one of the reasons that the current month reported lower figures (- 7.3 per cent) for the first time in 2016. Despite these challenging circumstances Audi performed very well. With a market share of 16.6 per cent in True Fleets Audi even reached its highest share since December 2010! The main driver for Audi’s successful July was the A4 scoring its highest monthly volume in almost eight years. Furthermore the A4 even took the lead in the model ranking in July outperforming Volkswagen Passat and Volkswagen Golf. Nissan ended July very strong as well, with an impressive growth of + 52.6 per cent. Notably this was fuelled by a variety of models which is always healthier than being dependant on one or two top-sellers only.
The Italian Fleet Market is still on the rise and outperformed the other four countries with a growth rate of + 11.4 per cent (+ 15.6 per cent year-to-date) and to a certain extent is likely to be receiving a moderate boost with the current government depreciation initiative (expiring Dec 2016). At the same time the Private Market suffered by – 6.0 per cent. In fleet the market leader Fiat (+ 33.4 per cent), BMW (rank number four, + 47.9 per cent) and Renault (rank number seven, + 54.0 per cent) achieved the most outstanding results in July. Within the Fiat model range the Panda did exceptionally well and clearly remained at the top of the model ranking for True Fleets. For BMW the models 3 Series and X1 were both high-flying in terms of total volume and percentage growth rate. The top 4 Renault models (Clio, Captur, Kadjar and Espace) all improved their fleet volume over last year’s July.
Spain was the only country beside Italy that produced a positive result for the fleet channel. Volkswagen on number one and Seat (10th) were the only brands that kept the same rank as last year’s July. Opel improved massively and jumped from 8th position on second place achieving exactly the same volume as Peugeot! The Corsa in particular was outstanding and more than doubled its registrations. This resulted in a jump to number five in the model ranking behind Seat Leon, Nissan Qashqai, Ford Focus and Volkswagen Golf. Mercedes gained four positions (from rank number 9 up to rank number 5), with the largest portion of this achievement due to the GLC Class. It finished July ranking in fourth place within the SUV segment just behind Nissan Qashqai, Volkswagen Tiguan and Peugeot 2008.
After a slight drop by - 0.8 per cent in June the July registrations also declined by - 1.5 per cent. Given that these are the first month’s figures post Brexit voting they are still not too distressing. On the other hand the year-to-date volume growth of + 5.5 per cent until the end of May has now come down to 3.5 per cent including July. However there are a number of winners and not only within the top-10 brands. The premium brands Mercedes (rank number four, + 17.3 per cent) and BMW (rank number seven, + 30.7 per cent) increased their registrations but the biggest improvement was achieved by Kia with + 40.8 per cent over July 2015. The Korean manufacturer reached a new record share of almost 4 per cent. The Sportage is Kia’s Top-seller and number three in the SUV segment overall, only 25 units behind the Vauxhall Mokka in second place.
Dataforce Verlagsgesellschaft für Business Informationen mbH
Dataforce is the leading provider of fleet market data and automotive intelligence solutions in Europe. In addition, the company also provides detailed information on sales opportunities for the automotive industry, together with a wide portfolio of information based on primary market research and consulting services. The company is based in Frankfurt, Germany.