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HUNTSMAN and GENENCOR introduce a revolutionary bleaching solution for the textile industry: GENTLE POWER BLEACH(TM)

(PresseBox) (Basel/Switzerland and Palo Alto (Ca.)/United States, ) Huntsman Textile Effects and Genencor, a division of Danisco A/S, introduce Gentle Power Bleach(TM) , a revolutionary solution for bleaching textiles in a more environmentally friendly way.

Gentle Power Bleach(TM) is a groundbreaking new bleaching technology from Huntsman based on first to market enzyme innovation from Genencor. This outstanding new peroxide bleach system allows for low temperature bleaching of textiles at 65°C and at a neutral pH range. By lowering the treatment and rinsing temperature considerably, savings in water and energy consumption of up to 40% are possible.

What makes the system unique is that it represents an important contribution towards more sustainable textile fiber processing, while delivering textile goods with enhanced quality. On regenerated cellulosic fibers in particular textile processors can obtain excellent full white levels. Fabrics pretreated with Gentle Power Bleach(TM) demonstrate an extremely soft, bulky, natural handle, seen especially on cottons. Using Gentle Power Bleach(TM) results in less fabric weight loss whilst delivering brighter and more brilliant color shades with a higher color yield.

All of this results in processing fabrics with much less impact on the environment, better dyeing results, and a permanent soft and bulky handle.

"We are very excited to bring this solution to market today," outlines Stephen Gray, Vice President of Research and Technology at Huntsman Textile Effects. "As the industry is evaluating how to improve on sustainability, we can now provide alternatives to existing technologies that were non-existent up until today. We see this as an important step forward, both for the industry and the environment."

"We believe industrial biotechnology can deliver biobased solutions to address challenges facing the industrial world today," says Glenn Nedwin, Executive Vice President of the Technical Enzymes business unit at Genencor. "The collaboration with Huntsman Textile Effects on the Gentle Power Bleach(TM) system proves that we can create major improvements for the textile processing world. We are committed to continue to develop innovative enzyme solutions that will help increase performance and decrease the environmental footprint of this industry."

Huntsman and Genencor - A collaboration committed to a sustainable future

Genencor and Huntsman have a longstanding history in the textile industry. Genencor focuses on discovering, developing, and delivering highly innovative, efficient enzyme technologies for more sustainable textile processing. Huntsman Textile Effects is constantly developing new platforms that will improve fabric performance and reduce energy and water consumption in the textile industry. This joint effort culminating in the launch of Gentle Power Bleach(TM) exemplifies both companies' commitment to innovation geared towards improvements in both process sustainability and product performance.

About Huntsman:

Huntsman is a global manufacturer and marketer of differentiated chemicals. Its operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging. Originally known for pioneering innovations in packaging and, later, for rapid and integrated growth in petrochemicals, Huntsman today has more than 12,000 employees and operates from multiple locations worldwide. The Company had 2008 revenues of approximately $10 billion. For more information about Huntsman, please visit the Company's website at www.huntsman.com.

About Genencor:

Genencor, a division of Danisco A/S, is a world leader in industrial biotechnology and a pioneer in enzyme innovation. Genencor improves process and product performance for a spectrum of industries, from biofuels and laundry detergents to textile processing, animal nutrition and food. As part of a large global organization, Genencor has a manufacturing and distribution network that spans more than 40 countries. In collaboration with customers, technology leaders and other stakeholders, Genencor supplies competitive, biobased solutions. These innovations create value throughout the supply chain, from raw material to finished product.

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