Comarch sets new standards for Loyalty Management

Comarch Loyalty Management for affinity programs and customer experience management among the best CRM solutions on the global market

(PresseBox) (Krakow / Poland, ) Comarch, a leading Central European IT business solutions provider, has announced the global launch of its Loyalty Management System – a comprehensive suite of business applications for managing both simple and advanced loyalty programs that can be implemented across all the sectors dealing with large customer groups: telecommunications, retail and financial services. Comarch Loyalty Management System significantly improves customer retention rates, communication and frequency of customer interactions.

- Customer retention and new CRM strategies now are gaining strategic importance in business. After the failure of expectations towards first generation of CRM systems, we want to bring the ideas of customer management by covering the specific business processes around the customer satisfaction with our loyalty management systems. We are confident that currently after a few years of strong R&D and market research we are entering the market with probably the most competitive solution of this kind, which has already been proven by the fact of the system being chosen by real global market leaders. - says Pawel Przewiezlikowski, Comarch Vice President.
The system distinguishes itself with flexibility, ergonomic web based user interface and ease of operations. Scalable architecture guarantees adjusting the loyalty program to the company's growth. Comarch Loyalty Management is more a business solution that an application. It has a modular architecture. Basic functionality - Business Administration Module - can be complemented with Business-to-Customer Web Portal, Business-to-Business Application, Logistics, Contact Center or Smart Analysis Tool. Choosing appropriate components you can build a solution customized to your company's needs.

Comarch Loyalty Management is an easy-to-use tool for a range of professionals: marketing managers, salespeople, logistic partners or loyalty program partners. Because an exchange of confidential information is unavoidable, the system is designed with emphasis to security and data protection. The global launch of Comarch Loyalty Management was preceded the spectacular contracts for the deployment of the system by global energy supplier and the leading retail company in Russia.

ComArch SA

Comarch ist ein führender Anbieter von IT Business Solutions in Zentraleuropa, der auf das Formen von Klientenbeziehungen spezialisiert ist, um die Profitibilität seiner Kunden zu maximieren und deren Betrieb und Geschäftsprozesse zu optimieren. Comarch’s grundlegender Vorteil liegt in dem großen Wissen auf seinem Gebiet und spiegelt sich in unserer Software wider, welche wir als anspruchsvolle IT Lösung für Telekommunikation, Finanzservices, öffentliche Verwaltung sowie große, kleine und mittlere Unternehmen liefern und integrieren. Comarch ist spezialisiert auf Rechnungs- und Netzwerkmanagement, CRM (Customer Relationship Management) & Vertriebsunterstützung, ERP (Enterprise Ressource Management), EDI (Electronic Data Intercharge), welche durch eine Reihe von professionellen Services und überzeugenden F&E Traditionen unterstützt werden.

Seit der Entstehung vor 14 Jahren ist Comarch, eine wissensorietierte Firma, zum multinationalen Netzwerk , das Geschäftsstellen mit über 1800 hoch qualifizierten IT-Spezialisten in den Staaten, im Mittleren Osten und Europa hat, erblüht. Mehr auf www.comarch.com

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