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Bayerische Landeszentrale für neue Medien Heinrich-Lübke-Str. 27 81737 München, Germany http://www.blm.de
Contact Mr Dr. Wolfgang Flieger +49 89 63808313
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Bayerische Landeszentrale für neue Medien

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Social TV Summit: Emotionalisierung und Nahbarkeit als Erfolgsfaktoren

(PresseBox) (München, )
Aufbruchsstimmung, Annäherung und ein bisschen Anarchie haben den 4. Deutschen Social TV Summit der Bayerischen Landeszentrale für neue Medien (BLM) geprägt, der gestern vor mehr als 200 Besuchern im Münchner Literaturhaus stattfand. Unter dem Motto "All In" ging es vor allem darum, wie Facebook, Twitter und Co. Bewegtbild einsetzen, um Nutzer für sich zu gewinnen und umgekehrt: "Für TV-Programmanbieter gilt immer häufiger die Formel ,All Social' oder auch ,Social First'. Kaum eine wichtige Fernsehsendung findet noch ausschließlich im TV statt - ohne dass parallel darüber auf einem Second Screen kommuniziert wird", sagte BLM-Präsident Siegfried Schneider in seiner Begrüßung.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.