New application centers: Cognis strengthens its global presence
Around the world, people have different tastes and therefore they like their food in different ways. In North America, people prefer soft bread with a long shelf life, while most European countries like freshly baked crusty bread. Processing methods also tend to vary, for example steam baking is common in China and other Asian countries, where as Western-style breads are generally oven-baked.
To meet these different demands, Cognis has decided to set up new regional application centers for food ingredients. In June the company opened its first one in Kuala Lumpur, Malaysia, to serve customers in the South/East-Asia region. The next one to open will be in Jacarei, Brazil, and will go hand in hand with the new production line that is due to commence operation at the end of the first quarter of 2011. New application centers are also planned for the Chinese and US markets.
Holger Riemensperger, Global Business Director, comments: "At our state-of-the-art trial bakery plants, we are able to produce all types of baked goods and emulate almost any baking process. Our new regional application centers will help us to develop food solutions that are tailored to customer needs - be it a plain roll, a specific bread mix or cake."
About BASF Personal Care and Nutrition GmbH
Cognis is a worldwide supplier of specialty chemicals and nutritional ingredients, with a particular focus on the areas of wellness and sustainability. The company employs about 5,500 people, and it operates production sites and service centers in 30 countries. Cognis has dedicated its activities to a high level of sustainability and provides value adding solutions and products based on renewable raw materials. The company serves the food, nutrition and healthcare markets, and the cosmetics, detergents and cleaners industries. Another main focus is on products for a number of other industries, such as coatings and inks, lubricants, as well as agriculture and mining.
Cognis is currently owned by private equity funds advised by Permira, GS Capital Partners, and SV Life Sciences. In 2009, Cognis recorded sales of about 2.6 billion euros and an Adjusted EBITDA (operating result) of 364 million euros.